The holidays provide a great opportunity to reach more potential customers and spread the word about your products and services. However, since it is the holidays, you need to add a bit more holiday cheer to your marketing campaign. The following post gives you some quick tips to use when looking to market for the holidays using social media.
Give your profile a makeover by choosing seasonal backgrounds. You don’t have to go out of your way to use something flashy, but a bit of holiday cheer can set the mood. Visitors will really appreciate the extra care you took to install a holiday background.
Social media marketing shouldn’t be the only type of marketing you look into for the holidays. Coordinate your social media efforts with traditional forms of marketing such as flyers and business cards. When you link the two together, you will find that more customers are gaining interest in your products.
Give customers a reason to check out your profile. You can start the process by offering promotions. Make sure your promotions contain a call to action and a limited time frame in which consumers need to make a quick decision. If your promotion runs too long, people won’t feel exclusive when they participate.
Gain the trust of new customers by posting old customer photos of satisfaction. Visitors need to see that you have gained the trust of others before them. In order for new customers to take the leap of purchasing from you, give them a reason to trust you by using customer photos. It is not only smart, but rather personal!
Give out customer tips related to using your products written by other customers. For the customer by the customer is a great way to interact between your customers and keep gaining attention from visitors. Eventually, people will see you as a trustworthy business owner and purchase your products.
Connect with the community you’ve created on your social media profiles. This means you should answer questions, join conversations and address any concerns people may have. Before dealing with a company, people often look at how the business owner interacts with different individuals.
Give out one-of-a-kind tutorials that relate to your products or that field of expertise. Make sure your tutorials are specific to your company, but still usable on the whole. Video tutorials are always popular and gain widespread attention if done right.
The holidays are the perfect opportunity for you to get your marketing efforts into high gear. When you apply all you’ve just learned, you’re ensuring that your business will succeed on social media.
